How to Write 10 Blogs Every Day

by Ron Roth 

The only reason a movie or a book or an album is number one in the information age is because it came out this week. If you've ever worked full time in copywriting, then you might be familiar with having to fill a quota of 8-10 copies each day. At first, that's a little intimidating, overwhelming. But writing this much is all about time management; brainstorming, outlining, and drafting into a window of less than an hour. 

For the first ten minutes, your best bet is to brainstorm. There are a million useful brainstorming techniques and your only challenge here is that you absolutely, no matter what CAN'T GET BORED. You should always bypass the laptop and put pen to paper. It's my preference and there's something very cognitive going on with handwriting that supports creativity. Remember that there should be NO FILTER between your brain and the paper. Again, NO FILTER. 

The next ten minutes should be dedicated to outlining and organizing your thoughts. Stick with handwriting; you still need your right-brain to produce for you. Hopefully you have a topic that develops fluidly with an organization that makes sense. Think in terms of chronological patterns, spatial patterns, topical structure, problem-solution, cause-effect. I still don't want any filter. At this point it still restrains my creativity and efficiency. 

Start typing your first draft. Try to resist judging as you write. The filter's on but maybe at 35% intensity. There's a time for that, but NOT YET. Adhere to your outline but flesh out the ideas with your voice. Ten minutes goes by fast so the more developed your voice is, the better. 

Minutes 30-40 should be all about putting on your filter. Revise, proofread, and beef up whatever it is you're writing about. Don't spend anymore than ten minutes on it though. Working in the blogosphere demands a sense of urgency and non-sentimentality. Nobody wants you to compromise your tastes, but if you spend more time doing that then publishing, you're working backwards. Now for the final draft. Set your filter to 100% for 10 minutes. Remember our sense of urgency and after the tenth minute, let it go bro. We have to publish it. We have to optimize it. We have to ship. 

Writing your blog is all about time management. Your voice will become more apparent as your efficiency grows. I'd argue that setting creativity into a window with limits is the environment that gives it life. You shouldn't keep your ideas to yourself just because you took all the time in the world to be a perfectionist.